Almond milk has been around a long time, but dairy is making a big comeback.
So we launched a year-long, RTB-driven campaign to help the nation’s largest almond milk brand remind people why they switched in the first place — because with less sugar, fewer calories, and more calcium than diary milk, it’s kinda obvious, no?
Almond Breeze has 50% more calcium than dairy milk, so we kicked things off by making a 50% taller version of Home Depot's viral 12ft skeleton to kick things off.
(And Khloe Kardashian posted about it, which is the real highlight.)
Then we followed up our IRL stunt with content driving home that Almond Breeze is scary good for bones.
The campaign continued into the holidays, reminding people to keep things merry and light with less sugar.
And for the new year, we continued to hammer home that Almond Breeze is the obvious choice.
Associate Creative Director
