NextBack
PR Stunt

The MasterChef Table... Table

MasterChef and Grubhub teamed up to create a delivery-only restaurant called MasterChef Table — so we created the MasterChef Table *Table*.

Seemed like a fun way to tell infamously cramped New Yorkers that the best table in town is now their table. You could actually win a visit from it.

We tapped some of NYC's biggest food influencers to promote the contest, then actually delivered the crazy little automated restaurant to regular people's doors.

‍

Former Bachelor contestants get paid wayyyyy too much.
Did I mention I'm also a hand model? 💅
No items found.
No items found.
No items found.
Role: Lead Creative
3.8MM Impressions
47% more orders than our launch goal
28% more contest entries than our goal
Loading...