New Balance

People like to tell kids they can be anything they want to be when they grow up.

Now, I wasn’t about to tell them the truth, so instead I had a bunch of Olympic athletes tell them that "no matter who you are or where you’re from, we can all end up on the same starting line."

We shot remotely, working with an incredible production crew out of Brazil. Because of the language barrier, in addition to leading the creative overall, I ended up conducting the interviews.

Fun fact: All 3 of our athletes made the Olympic team after we shot these (and Sydney set 2 world records).

The campaign was all about starting lines, so we also teamed up with NB's most famous 100-meter sprinter to create the world's first 100 Story Dash.

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